World of Hyatt is teaming up with Peloton to become the first global hospitality loyalty program with plans to reward its loyalty members for doing more of what they love. Members can earn World of Hyatt points when they use Peloton equipment at Hyatt properties in countries where Peloton currently operates. In the future, that will mean more opportunities to earn World of Hyatt points to apply toward future bookings, upgrades, and experiences just by investing in their own wellbeing when they travel. The collaboration is set to launch at more than 800 Hyatt properties with Peloton equipment and provide access to Peloton classes on guestroom TVs at nearly 400 properties for guest and member enjoyment this year.
Hyatt booking data shows travelers are placing a higher emphasis on health and wellbeing amenities when planning their vacations, a trend Hyatt is well-positioned to accommodate by teaming up with Peloton. The new collaboration focuses on encouraging Hyatt guests and Peloton Members to be at their best when traveling – whether through a ride to their favorite music tracks in the hotel’s fitness center or a wind-down stretch from the comfort of their guest room at participating hotels. “Hyatt takes pride in setting a new standard of wellbeing for travel with new collaborations, products and experiences across our global portfolio that invite guests to lean into the transformative power of travel,” says TJ Abrams, vice president of wellbeing at Hyatt. “Dedicated to caring for our guests and members so they can be their best, Hyatt is coming together with Peloton as the first hospitality brand with plans to reward its members for workouts at participating hotels everywhere Peloton operates.”
Beyond access to equipment in-hotel or resort gyms, the Hyatt and Peloton collaboration will offer additional wellbeing benefits:
- World of Hyatt members can earn points for qualifying Peloton Bike or Peloton Row workouts completed at a participating Hyatt hotel. World of Hyatt members can also receive an extended 60-day free App trial (new Peloton Members only), and special offers on Peloton equipment and private World of Hyatt member events.
- Under the planned integration, guests at nearly 400 participating hotels will be able to enjoy a curated set of non-equipment-based Peloton classes, from stretch routines to bodyweight workouts, on in-room TVs.
- Participating Hyatt hotels will have access to a unique set of non-equipment-based Peloton classes that will be available to corporate meeting and conference attendees, enabling them to re-energize while they work.