Steve Gomez’s experience as a business coach and trainer spans over 30 years. He has coached more than 600 clinics, spas, and salons to accelerate growth and profits, and has delivered more than 900 trainings and seminars in the U.S. and internationally. Steve has written two eBooks, Financial Fitness: Systems to Increase Profitability in Your Salon or Spa and Interdependent Leadership: Creating a Salon Culture of Inclusive Growth. His new book, The Service Cycle: How to Exceed Client Expectations & Drive Loyalty, will be available this year. Steve will be speaking at the upcoming IECSC Las Vegas show taking place from June 22-24, 2024 at the Las Vegas Convention Center.
IECSC Las Vegas Class: Financial Fitness: 6 Surefire Ways to Increase Profitability
What makes you passionate about your class topic?
Having overcome financial ruin because of what I didn't know or think I would never understand, I am passionate about taking people on this journey as we delve into the power and impact of financial organization. I make it fun, engaging and delivered in a way that is simple. I will break the stigma about understanding finance and give you industry specific solutions that will empower your long-term growth!
If you could attend one class at IECSC Las Vegas (besides your own), which would it be and why?
“Boomers are Big Business! Marketing Spa and Wellness to Older Adults," by Nancy Griffin. I love a focus on this generation, as they still represent a very large part of the population and, for the most part, have the discretionary income to invest, are motivated to look young and vital, and possibly have retired to a warmer climate that has an impact on the health of their skin.
What brands are you most interested in checking out on the IECSC Las Vegas show floor?
DMK Skincare, LightStim, The Perfect Wine Opener (I mean...), and The Skin Club Podcast.
What's in your beauty bag or travel carry-on?
DMK Beta Gel, Super Serum, and Melanotech Creme, and SPF 50.
For readers who have never attended an industry trade show, what’s the number-one reason they should attend?
Education, networking, and staying on trend. There I gave you three! Let's overachieve together! See you there.
To attend Steve's class or any of the classes offered at IECSC Las Vegas, be sure to register here to attend IECSC Las Vegas from June 22-24, 2024. What's more, use code AMERICANSPA to get 20% off education classes.