Merz Aesthetics announced Joe Jonas as the latest Xeomin (incobotulinumtoxinA) brand partner. The U.S. partnership with Jonas kicks off a new Beauty on Your Terms campaign for Xeomin and represents the first time the singer, songwriter, and actor has partnered with an aesthetics brand. Xeomin is an FDA-approved double-filtered anti-wrinkle injection to temporarily help improve the appearance of frown lines with only the ingredients that work and none that don’t. “Making the decision to have an aesthetic treatment was really about self-care and looking and feeling like the best version of myself,” says Jonas. “As I explored options with my doctor, it was important to me to understand exactly what was in a product before I am treated with it. That’s one of the main reasons Xeomin has become a complement to my skincare treatment regimen. It provides me with consistent results for my frown lines without any unnecessary ingredients.”
The announcement of Jonas as the newest Xeomin brand partner is also the start of a multi-channel campaign from Merz Aesthetics, which includes unique content and experiential activations all creatively integrated to reach today’s customers and consumers wherever they are. Through the Beauty on Your Terms campaign, Jonas will help continue the mission to empower women and men to embrace beauty on their own terms. “Joe Jonas epitomizes what it means to live with confidence,” says Patrick Urban, president of Merz Aesthetics, North America. “As one of biggest pop culture icons today, we are excited to partner with him as we aim to inspire women and men everywhere to prioritize self-care and embrace the freedom to make their own aesthetic decisions.”