The Lash Lounge recently launched “Purple Light,” a light-cured lash extension system designed to elevate the guest experience while improving operational efficiency for franchisees. Purple Light uses safe, controlled LED wavelengths to instantly cure lash adhesive, eliminating the traditional 8-24-hour cure period, requirement that guests wait 8-24 hours before getting their extensions wet, and delivering more durable, comfortable, and lasting results. “The lash industry has been stagnant for too long, and the launch of Purple Light is a major step forward in how we serve our guests,” says Noelle Peter, executive vice president of education and innovation at Head to Toe Brands, which owns The Lash Lounge. “This technology solves some of the biggest friction points in the lash experience—improving retention, reducing irritation concerns, eliminating wait time after service and reduces the frequency of visits needed to maintain results. It’s setting a new standard for what modern lash services can be.”
In addition to enhancing the guest experience, Purple Light provides meaningful operational benefits for salon operators. The instant-cure technology reduces service frequency, allowing for increased appointment capacity without compromising quality. Stronger retention and fewer sensitivity-related issues also support higher guest satisfaction, improved loyalty, and reduced service corrections, ultimately driving stronger salon performance. With guest safety always being a top priority, Purple Light is also categorized as the highest safety rating available, making it the only lash extension application LED/UV technology to have no photobiological hazard under normal conditions.